Down to Earth Media started in 2020 with a simple belief: everyone has something worth sharing.
I wanted to take everything I'd learnt working in television and use it to help people and organisations communicate in a way that feels genuine and gets people to listen.
Because there's a difference between telling someone how to tell a story and helping them develop the confidence and skills to tell their own.
Television taught me how to find what really matters, understand people, ask the right questions and get the best out of them. It also taught me that the strongest moments often come when people feel comfortable enough to be themselves.
Since then, the way we create and consume content has changed massively. Digital and social media have given people more control over what they create, how they communicate and who they can reach.
We have to adapt to that. By combining the best of both worlds — broadcast and digital — we can see the bigger picture and understand what makes content work, wherever it's being watched.
That's what Down to Earth Media is about: helping people communicate with confidence and create content that people want to watch.
I'm a Producer/Director and filmmaker, and I've spent most of my career working in television.
I started out as a researcher at BBC Bristol in 2006, working my way up to Producer/Director and Edit Producer. During that time I worked across programmes including Countryfile, The One Show, DIY SOS, George Clarke's Amazing Spaces, Antiques Roadshow and Comic Relief.
One of the turning points in my career came when I was encouraged to pick up a camera as a researcher. I found I loved not only filming, but being involved in every part of the process — from finding the idea and working with contributors to filming, editing and shaping the finished programme.
I've since continued to work across television and digital content for broadcasters including the BBC, ITV, Channel 4, Channel 5 and Discovery, as well as creating content directly for organisations and online audiences.
That mix of experience has shaped how I work today — understanding the bigger picture while still being able to get stuck in and make things happen.
Our experience in television has taught us how to find what matters, work with people and make content that keeps an audience watching. We bring those skills to every project, whether we're helping you develop your own content or producing it for you.
The way we create and consume content is changing all the time. We understand the fundamentals of broadcast storytelling, but also how digital and social platforms work today. Bringing those two worlds together means we can see the bigger picture and help you create content that works wherever it's being watched.
We're drawn to people and organisations doing something worthwhile — but who don't always have the time, confidence or skills to communicate what they do.
Down to Earth Media started in regenerative agriculture, and our connection to the environment remains a big part of who we are. But our work has grown well beyond farming. We've worked with charities, NGOs, communities, researchers, health professionals and businesses, all with different challenges but often the same need: to communicate what they're doing in a way people can understand and connect with.
Sometimes that's about helping an individual find their voice. Sometimes it's about giving a team the skills and confidence to create content themselves. And sometimes it's about working alongside them to produce it.
We're particularly interested in work that creates positive change — whether that's looking after the environment, changing how we produce food, improving health and wellbeing or strengthening communities.
And as the way we create and consume information continues to change, we think this matters more than ever. AI and new technology bring incredible opportunities, but they also make it easier to create content that looks real without necessarily being genuine.
We believe real people, real experiences and honest communication still matter.
Technology will keep changing. For us, the people and experiences behind the content will always come first.
